Retail sales surge with the new Windows 7

Microsoft's most latest offering, Windows 7 operating system gets the better of Harry Potter to become biggest-grossing pre-order in the history of Amazon. It is worth is said to be even more than the most recent JK Rowling book, Harry Potter and the Deathly Hallows. Its launch is being seen to be surpassing everyone’s expectations. The order for demands still seems to be strong at Amazon even after its release date. Millions of computer users will be experiencing their first taste of Microsoft's latest operating system after Windows 7 goes on sale worldwide. The software giant is keeping high hopes on the launch, which aims to be a hit with PC owners and eradicate the problems suffered by its predecessor, Windows Vista, when it hit the market in 2007.

The Windows Vista came in for strong criticism when it was plagued with problems soon after its release, but signs are good for Windows 7 so far. Reviews have been largely flattering, and high street retailers say they expect strong sales of the software. PC World is offering customers the opportunity to get their hands on the upgrade and get advice on how to make the most of the software's new features. The makeover promises a host of upgrades and improvements for Windows users, which includes a more streamlined interface, better performance, and lowered power requirements, which means laptops with better battery life. It also brings into being new features that work with touchscreen displays, a step the company hopes will spur PC makers to create new computers and all-in-one systems that take advantage of the increasing interest in multi-touch interfaces inspired by mobile phones. The success of the new Windows 7 is being seen as important for Microsoft, which is putting in millions of dollars into an advertising campaign and other initiatives aimed at encouraging sales and awareness. Microsoft even plans to starts its own chain of branded shops to help bring sales of Windows 7 up and other products.

It is seen that the problem for Microsoft wasn't that products like Vista were not up to mark. It's just that the company failed to relate story well enough. However, Microsoft is not the sole company with heavy investment in making sure Windows 7 is a success. The face-lift is also very important for the wider PC industry, which has experienced a distinct slowdown in sales as shoppers have taken the option not to buy new computers during the recession. Certain manufacturers such as Hewlett Packard, Dell and Sony have seen a decline in sales that they are hard to reverse. They hope that Windows 7 will help consumers to buy new computers that will be better able to take advantage of some of the software's features. It is not likely that everybody will be rushing to buy. Most businesses are seen to take at least a year to test Windows 7 and make a decision on whether to upgrade, while consumer groups have given the impression that the public should remember the issues with Windows Vista, which proved to be incompatible with tons of add-ons such as printers and digital cameras when it went on sale in 2007. The software giant has toiled hard to make sure Windows 7 does not go through the same problems .

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